Lee Cassells

Lee is an executive coach and business leader who works with growth-minded owners and leaders to bring clarity, structure, and performance to their organizations.

As an Executive Business Coach at Highspire, he draws on a background of building and operating multiple businesses across the construction, technology, fitness, and service industries, bringing a practical, no-nonsense approach to coaching that is focused on real results, not theory.

With a career spanning technology, service industry, franchising, consulting, and the health and fitness sector, Lee brings a well-rounded perspective on building and growing businesses with intention. Having built and operated multiple companies across construction, fitness, and service industries, he delivers practical, no-nonsense coaching focused on real results

Through his work, Lee helps leaders strengthen decision-making, improve accountability, and build systems that support sustainable growth. His coaching style is direct, grounded, and outcome-oriented, creating space for honest reflection while challenging clients to step into higher levels of leadership. Drawing on principles aligned with the International Coaching Federation and his training through Royal Roads University, Lee blends professional coaching methodology with real-world business experience to support meaningful and lasting change.

Lee works with leaders who are ready to move beyond reactive problem-solving and into intentional leadership, building businesses and lives that are both successful and sustainable.